Frequently Asked Questions
AD ON CABS is a taxi advertising company that helps businesses promote their brands, products and services on participating taxis across Melbourne. Everything you need to know about running a campaign, in one page.
1
What is AD ON CABS?
AD ON CABS is a taxi advertising company that helps businesses promote their brands, products and services on participating taxis across Melbourne.
2
Why should I advertise on a taxi?
Unlike fixed advertising, taxi advertising moves with the city. Your campaign can travel through different streets, suburbs, commercial areas, and populated locations, giving your brand the opportunity for repeated visibility.
3
What can I advertise?
You can advertise your business, brand, products, services, promotions, events and other lawful commercial campaigns, subject to AD ON CABS approval and applicable laws.
4
Can I choose where my advertisement is placed on the taxi?
Yes. Depending on availability, you can choose selected taxi body parts or explore full-cab advertising options.
5
How many taxis can I advertise on?
You can select the number of participating taxis according to your campaign requirements and budget, subject to availability.
6
How long can I run my campaign?
Our standard campaign options include 3 months, 6 months, and 12 months, subject to the agreed campaign terms.
7
How much does taxi advertising cost?
Pricing depends on the advertising area, number of taxis, campaign duration, artwork, and printing requirements. Some advertising options may start at approximately $10 per day, while full-cab options may be available from approximately $20 per day.
8
What is the cheapest way to start a campaign?
Depending on the selected package, the initial cost may consist of the applicable printing cost plus one month's campaign fee. Your exact price will be confirmed before the campaign starts.
9
Do you provide graphic design?
Graphics and artwork preparation can be provided where included in your selected campaign package. You may also provide your own approved artwork.
10
Do you provide printing?
Yes. AD ON CABS can coordinate printing of approved campaign artwork using suitable advertising materials.
11
Who installs the advertisement?
AD ON CABS coordinates the installation of approved advertising materials on participating taxis according to the agreed campaign arrangements.
12
What advertising materials are available?
Depending on the advertising position and campaign package, materials may include high-quality, glossy and high-visibility options.
13
Do you monitor the campaign?
Yes. AD ON CABS can monitor participating campaigns according to the agreed campaign arrangements.
14
Will I receive a campaign report?
Where reporting is included in your campaign package, you may receive information such as estimated kilometres travelled, hours on the road and available images or videos showing campaign visibility.
15
How much can my campaign travel?
An indicative campaign may travel more than 6,000 km and 200 hours per month, depending on the taxi and its normal operation. These are estimates and are not guaranteed minimums unless specifically agreed in writing.
16
Can you give me an example of the total campaign cost?
As an approximate example, a 3-month campaign on one selected cab may cost around $2,200, including applicable printing and campaign fees depending on the package. An illustrative campaign could travel approximately 18,000 km and 600 hours over three months.
INDICATIVE DISTANCE
More Than 6,000 KM of Travel Per Month
INDICATIVE TIME
More Than 200 Hours on the Road Per Month
Actual pricing, kilometres, hours and exposure vary according to the campaign and taxi operation.
17
Does AD ON CABS support better working conditions for taxi drivers?
Yes. AD ON CABS's long-term vision is to use the growth of taxi advertising to help create better working conditions and stronger support systems for taxi drivers.
18
Who can advertise with AD ON CABS?
Businesses and organisations seeking lawful advertising opportunities on participating taxis may contact us. Campaigns are subject to our approval and applicable laws and regulations.
19
When does my campaign start?
Your campaign start date will be confirmed before the campaign begins. The 15th of the month may be used as a campaign scheduling or billing reference date depending on your individual agreement.
20
When does my campaign finish?
Your campaign finish date will be stated in your campaign agreement or confirmed campaign schedule.
21
Can I cancel my campaign?
Cancellation rights depend on your campaign agreement and the applicable Terms and Conditions. Please review your agreement or contact AD ON CABS for assistance.
22
Does AD ON CABS guarantee a specific number of views?
No. Taxi advertising exposure depends on taxi movement, routes, traffic, operating hours, locations, passenger demand, and other factors. We can provide indicative travel and campaign information where applicable.
23
Does AD ON CABS guarantee specific locations?
No. Participating taxis operate according to their normal taxi activities. Specific routes or locations cannot generally be guaranteed unless expressly agreed in writing.
24
How do I get started?
Simply contact AD ON CABS with your business name, campaign requirements, preferred duration and number of taxis. Our team will discuss the available options with you.
How Can I
Contact AD ON CABS?
Contact AD ON CABS?
AD ON CABS Advertising on Taxis.
Taking Your Campaign Extra Miles.
Taking Your Campaign Extra Miles.
Send us your requirements and we'll get back to you as soon as possible.